Jane Renzi & Associates was hired by the owners/managers of iconic Chatham businesses, including The Chatham Wayside Inn, The Mayflower and Wild Goose Tavern to develop a strategic marketing plan for each of the three businesses–with an eye toward cross selling among the businesses. We also created more compelling branding and messaging for the organizations, and provided strategic marketing input during the development of three new websites. Ongoing phases of the project will include public relations strategy and outreach, as well as strategies for new business development.
“We hired Jane Renzi & Associates to help us promote and grow several of our Chatham businesses: The Chatham Wayside Inn, Wild Goose Tavern and The Mayflower Shop, and we are really pleased with her work for us. So far this has included a marketing and new business development plan for all three businesses, and development of three new websites for the businesses.
Jane quickly understood the essential selling points and differentiators for each of the businesses, and crafted compelling messaging to articulate these. Jane also saw how the businesses integrated vertically, and developed marketing strategies to grow the businesses individually, and as a whole. We plan to implement some of these strategies in the fall.
Finally, Jane and her Associates have been a pleasure to work with, always professional and have kept the project on track. I recommend Jane and her team highly.”