Tara Goodwin Frier, Founder and CEO of Goodwin Group PR, brings to the team more than 25 years of media relations, public affairs and public policy experience. She was named one of Women’s Business Boston’s “Top 10 PR Specialists” in 2006 and 2009 and was a 2011 nominee for PR Person of the Year by Biz Bash. In 2014, her company was a finalist for Bostinno’s “Coolest Companies” Awards. Prior to founding Goodwin Group PR, Frier worked as a Vice President for Edelman Public Relations, and served as chief of staff of the Massachusetts Department of Housing and Community Development where she managed a staff of 250 and a budget of $450 million. Her clients include: NE Patriots Coach Bill Belichick, NE Patriots safety Patrick Chung, former NE Patriot Matt Light, KEEL Vodka, Sullivan & Worcester, SUGARMAN, Benoit Mizner Simon & Co., InSite Wireless, Johnson & Johnson, Boston Lyric Opera, Westfield Concessions and Hershey’s.
Teresa Machie, Principal of Machie Designs, brings a wide range of design skills to client projects including graphic design, photography, illustration, fine art and murals. Terry has worked with clients in a variety of industries including nonprofit, retail, professional services and tourism and has created design solutions for her clients that consistently resulted in more compelling brands.
A graduate of a top design school, Rhode Island School of Design, Terry has designed magazines and books and has spent over five years as a Graphic Designer/Content Editor for the Cape Cod Times.
Michelle McKay, Principal of Glasstown Designs, is a seasoned creative professional who enjoys a variety of design mediums; print, interactive, and web design. Branding is her specialty, and Michelle particularly enjoys helping clients either create a new brand, or by strengthening their current brand through the addition of consistent, unified marketing collateral. Attending conferences, webinars and courses coast to coast, Michelle takes every opportunity to learn what’s new and now in graphic design.
Candace Hammond has worked as a features writer for newspapers and magazines on the Cape since 2002. She brings to the team her writing skills, local media relationships, and importantly, an eye for a great story. Her writing voice is warm and bright, and she adds an easy narrative to feature stories, press releases, social media and web content. Candace is also a novelist, a scriptwriter for her own theatre productions, and a syndicated columnist.
Jordan is an honors graduate from the University of Massachusetts, Amherst, who since graduation, has launched a successful career as a singer-songwriter, and now recently, as a painter. Jordan was invited to perform for Mayor Marty Walsh at his inaugural gala in 2014--catalyzing her break out year as an emerging young artist. In addition to her music and visual arts careers, Jordan helps team members at Jane Renzi & Associates as a Marketing Research Assistant, and also finds time to mentor youth at the Cultural Center of Cape Cod.
Our experience in management consulting has given us the ability to work with organizations in a wide range of industries–from nonprofits and financial & professional services firms to hotels, retailers and business trade groups.
“Working with Jane Renzi has been an absolute pleasure. Her professionalism, accessibility and persistence has exceeded our expectations. Jane does not treat our company like “just another client”. She is incredibly involved, and she cares about the outcome. Her optimism is refreshing, and she is truly great at what she does.”
“Our company originally approached Jane Renzi & Associates with a need for a new website, but we received vastly more. Jane’s extensive experience and knowledge has guided us into the 21st century of advertising. We can confidently say Jane’s work has positively impacted our company significantly. Jane and her team are a pleasure to work with and we are looking forward to continuing our growth with her unique and personalized marketing/business development strategies.”
“Having been a consultant in the past and having worked with many over the course of my career, I’ve come to the opinion that one of the best qualities of a consultant is a clear understanding of goals, and concise, regular communication on status. Jane Renzi & Associates exemplifies these qualities, and in the short time we’ve been working together they increased revenue, media interest and integrated with staff where appropriate. Jane is a consummate professional and I recommend her firm highly.”
“Jane is a true champion and partner for Boardwalk Business Group. Through our brainstorming sessions and meetings she has provided strong advice and has been a great sounding board. She has helped accelerate our growth with tighter targeted messaging, identifying and implementing appropriate communication through the right channels, and doing what it takes to help enhance our brand. She is professional and a delight to work with.”
“Jane has been a invaluable asset in our work at the Orleans Chamber of Commerce. She brings a wealth of marketing experience and knowledge that has helped communicate our ideas for marketing the area to the Town of Orleans, improved our marketing strategy and suggested ways we can grow and differentiate, and examined our event marketing tactics to increase their effectiveness. It has been a pleasure to work with Jane and I look forward to seeing what else we can accomplish together!”
“We hired Jane Renzi & Associates to help us with a complete rebranding and marketing of our store. This included a new logo, new indoor and outdoor signs, a new website, social media, public relations, advertising, and a weeklong celebration of our new look. They were always organized, professional and just a pleasure to work with. They stayed on track and on budget with all aspects of the project, and even helped us apply for grant money through Community Development Partnership to pay for their work!”
“We hired Jane Renzi & Associates to help us develop major donor communication materials to commemorate our 135th anniversary at the Osterville Village Library. From the start of the project through delivery of the printed materials, Jane and her team were great to work with! They captured the library’s history, what makes our library unique, and our plans for the library’s future in an attractive, easy to read packet. Jane’s team was very professional managing the project–even finishing the work ahead of schedule. I highly recommend Jane Renzi & Associates. ”
“We engaged Jane Renzi & Associates to help Brimmer Financial develop a new website, new marketing materials and update our message to the public. Jane and her team were always available to answer our questions and to make suggestions. Jane is a patient, effective coach, and she and her team were supportive and professional. Jane’s extensive experience in marketing and her familiarity with the financial services industry were particularly helpful. We enjoyed working with Jane and her team, and recommend Jane Renzi & Associates.”
“It has been a pleasure working with Jane and I’m looking forward to continuing our work together. Jane has impressed me from our earliest conversations with her attention to detail, thoughtful preparation and consistent follow-through. Even more so, Jane’s passion for her work combined with a passion for helping our organization is a true win-win for CCYP.
Through Jane’s initiatives and efforts, CCYP was able to produce updated marketing materials and create a compelling fundraising piece that quickly and easily told our impactful story. Jane also completely took the reins on a long standing project and managed and elevated our relationships with our marketing partners. All this while driving the process and holding others accountable. It been so nice to rest easy knowing that the strategic marketing efforts of our organization are in her good hands!”
“We hired Jane Renzi & Associates to help us promote and grow several of our Chatham businesses: The Chatham Wayside Inn, Wild Goose Tavern and The Mayflower Shop, and we are really pleased with her work for us. So far this has included a marketing and new business development plan for all three businesses, and development of three new websites for the businesses. Jane quickly understood the essential selling points and differentiators for each of the businesses, and crafted compelling messaging to articulate these. Jane also saw how the businesses integrated vertically, and developed marketing strategies to grow the businesses individually, and as a whole. We plan to implement some of these strategies in the fall.
Finally, Jane and her Associates have been a pleasure to work with, always professional and have kept the project on track. I recommend Jane and her team highly.”
Wild Care, Inc. hired Jane Renzi to conduct a Development Audit in the summer of 2018. Her written audit and accompanying presentation was professional, insightful, and poignant to meeting the needs of the organization. I was impressed by her ability to recognize the strengths and limitations of the organization within a very brief period of time, providing attainable short and long-term suggestions for reaching our financial goals. Jane is creative, resourceful, and strategic and we have no doubt that her recommendations, once implemented, will help us reach our goals.
Jane Renzi & Associates team were responsible for all facets of promoting the Yarmouth Sand Sculpture Trail, the largest trail of its kind in the United States. The marketing included video interviews, media outreach, social media, and organizing and managing an online photo contest. We highly recommend Jane Renzi & Associates for their amazing attention to detail, professionalism and exceeding our goals.
Our main office is located in Eastham, MA with a network of Associates throughout Cape Cod and Southeastern Massachusetts. Typically, we bring our team to your offices, or we’ll meet at a favorite cafe nearby.
“Jane has been instrumental in crafting a clear message for our users and customers, and has given real impetus to our business development activities.”
– Luk Hendrick, Aecern
