In this age and era where Millennials have proven time and again that they are increasingly being interested in corporate social responsibility, many companies have taken up the challenge and incorporated social responsibility (CSR) in to their brands. Studies have shown that more than 85 percent of millennials correlate their purchasing decisions as well as willingness to recommend a brand depending on the social efforts the company is making. Therefore, businesses selling to millennials cannot afford to ignore the opportunity of creating social goods. Read more