Cape Cod is home to about 200,000 people, but is a strong economy nonetheless. The economy has faced some challenges over the years, but still offers many great opportunities for new and growing businesses. Chris Adams, Chief of Staff at the Cape Cod Chamber of Commerce, is confident that transitioning to a blue economy will be a solution. Read more

Marketing is an essential component to running a business. Unfortunately, it can be difficult to manage a sound marketing campaign on your own. The average one person business spends over 36% of their time trying to expand their customer base. Read more

1. Facebook | Facebook has been rated as the most popular social media site and is great for targeting local users through advertisements.
2. Yelp | Yelp is the top review website and is great for SEO. If you want to optimize your presence in search engines especially Yahoo, then you should have your business profile registered on Yelp. Read more

Every business needs a sound advertising strategy to grow cost effectively. They have far more options available today than in years past. The wider range of options provides them with more opportunities to reach their target customers. Here is a brief overview of some of the most important marketing channels small business owners should consider utilizing. Read more

As more and more firm owners are finding out recently, there are considerable benefits of doing the majority of their business in a virtual setting, where the employees work from home on their own schedules. Read more

Growing your business requires great employees, a great building, and a commitment to excellence. These three qualities can help your business reach new heights, but there marketing is the final ingredient to a successful company. Your business cannot grow if people do not learn about your company. There are several different advertising strategies, but one of the most common strategies is local advertising. Local advertising presents several benefits and a few costs. Read more

Brand building is in essential part of creating a successful business. Few small business owners will dispute this, but they have different philosophies on the best approach to take. One of the biggest questions many business owners ask themselves is whether attending networking events is an effective use of their time. Read more

In a previous post, we discussed the importance of measuring the ROI from your content marketing strategy. If you aren’t getting the ROI you are looking for, then you will need to reflect on your strategy and find ways to improve on it.

The best place to start is by learning about the mistakes other content marketers make and see if you are making them yourself. About 88% of brands use content marketing, but only 30% do so effectively. Find out what the other 70% of brands are doing wrong and improve on your own strategy.

Content Marketing Pitfalls to Avoid At All Costs

Content marketing can be a very effective way to engage with existing customers and harvest new leads. Unfortunately, brands that make the following mistakes may have a hard time reaching their conversion goals.

Failing to Create a Strategy

The biggest mistake content marketers make is failing to create a strategy. As absurd as this sounds, less than 40% of B2C brands have a clearly outlined strategy. You need to really sit down and carefully define:

  • Your target customers
  • A long-term approach to engage with them
  • Clear metrics to measure effectiveness

You will need to invest a lot of time and effort creating a strategy, but it is much better than wasting time and resources without a clear vision.

Being Overly Promotional

The whole point of content marketing is to build your brand image. However, you can’t take the old school advertising approach. People are reading your content for useful information. It’s okay to integrate some promotional messages into your content, but make sure the content provides real value to your readers.

Working With Low Quality Publishers

There are two elements of your content marketing strategy: generating content and finding platforms to syndicate it on. Guest blogging used to be one of the most popular ways to syndicate content. It is still very effective, but you need to be careful with the sites that you collaborate with these days.

Austin Paley, marketing communications director of Blue Fountain Media, said that even creating pristine content won’t help you if you are publishing it on low quality sites.

“In the past, good content marketing dictated that you should write high-quality content as often as possible for sites that requested it, but in the modern age you have to be a little bit more careful,” he told Business News Daily. “Even valuable, well-written content can become problematic if it is posted on a website that houses low-quality content.”

Neglecting to Optimize for SEO Keywords

Many brands don’t use SEO at all in their content marketing strategy. They view SEO as a lost art and are confident that their content will generate plenty of traction on social media. Nothing could be further from the truth!

You need to thoroughly research relevant keywords and make sure your content is well optimized. You will get more steady traffic and many of those visitors will share your content on their social networks as well.

 

Content marketing has become a huge business in recent years. The Custom Content Council estimated that the market was worth $44 billion in 2013 and has continued to grow every year. While content marketing can be extraordinarily effective, many brands don’t adequately measure their ROI.
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