Did you know that Pepsi paid $1 million to design their new logo? This proves the importance of logos in branding.
You don’t need to spend nearly as much to come up a logo that resonates with your customers. However, you must recognize the role your logo plays in your marketing strategy. If you don’t have a logo, you should invest in one before tackling any other aspect of your marketing strategy. You may also want to reassess your existing logo’s to make sure it’s still complements your branding strategy.
Why is the logo so important?
There are a number of ways that logos support a brand’s marketing strategy. Here are some reasons it is so important to perfect your logo design.
Communicate Your Core Message
Your logo should help communicate the core message of your business. It doesn’t necessarily need to directly describe the services or products you offer, but should at the very least convey the feelings you want customers to have about your brand. Sometimes a logo needs to be revised as the brand’s mission changes.
Ink had to revamp it slow go after it expanded into digital creative work. The company dropped the word “publishing” from its logo to reflect the company’s new service packages.
Strengthen Brand Loyalty
When the word brand comes to mind, a logo is usually the first thing people envision. A good logo helps anchor customers to the spirit of the brand. As they develop an affinity for your brand, your logo will begin to invoke strong feelings about it.
Proves You Are Serious About Your Brand
Most industries are becoming more crowded than ever before. A large part of this reality can be attributed to the way many businesses which customers online. Fortunately, it’s easy to stand out among the best majority of competitors by showing pride in your brand. One of the easiest ways to get customers to take you seriously is by seriously is by making sure you have a professional logo.
Do you need a new logo?
Having the right logo is critical to your branding strategy, for the reasons outlined above. If you do not already have a logo, then you need to get one designed ASAP.
But what if you already have one? Does it serve its purpose or should you get a new one made up? Your best answer to your question will come from your customers.
Gap learned the hard way that their customers already liked their existing logo. They faced a lot of backlash after trying to change it, so they ultimately reverted back to their original design. On the other hand, some brands have found their customers didn’t like their existing logos. They decided to replace them for a fresh new look.
It isn’t always obvious whether you should replace your logo, but it’s always a question that should be at the back of your mind.